As an important application area of paper products, packaging boxes play an extremely important role in our daily life. Today, I will take you into the packaging and share with you how you should choose the printing materials for packaging boxes.
It is often said that the definition of packaging boxes: refers to the folding paper boxes and micro corrugated cardboard boxes caused by the two materials: cardboard and micro corrugated cardboard.
Packaging box printing generally has the following forms: (1), color boxes: there are corrugated color boxes, non-corrugated color boxes; (2), ordinary brown corrugated boxes: commonly used for 3-layer corrugated boxes, 5-layer corrugated boxes, after the product is packaged, to be sealed with tape; (3), white boxes: there are corrugated (3 or 5-layer) white boxes, non-corrugated white boxes, after the product is packaged, to be sealed with tape; (4), display boxes: there are mainly color display boxes, with PVC cover Display boxes, etc.; (5), gift boxes: generally used for jewelry, stationery and other products packaging.
Commonly used packaging materials are as follows: (1), white paper: ordinary white paper, copy paper, crepe paper; (2), bubble paper / Poly velvet / sponge / pearl cotton; (3), paper boxes: white boxes|, brown boxes, color boxes.
Although for product packaging boxes, the most important thing is to protect the goods inside, but now the exquisite appearance of the packaging box is also what manufacturers must consider. And also need to consider the cost of packaging materials and economic and other elements. So we now choose the raw materials for packaging boxes to pay attention to several items.
(1), equality: the quality of a product itself should be in line with the outer packaging, for example, you take a very luxurious box with a selling price of a few dollars is obviously not very suitable. Conversely, if a few thousand dollars of high-grade jewelry you take a cardboard box to package, as well as out of place. So the selection of packaging materials should also be in accordance with the level of packaging items to distinguish between high-grade, mid-grade, low-grade. Like some high-grade electronic products, because of its own high price, and easy to damage, so in order to ensure the safety of the product, in the selection of the need to use the more excellent performance of the packaging materials. And jewelry, imported goods, cosmetics are generally used to meet the vanity of consumers, so they will also use high-grade packaging materials. And mid-range packaging products, most of the consideration is the applicability of the economy, the packaging materials are roughly in line with the product itself. For some low-grade products, often also the largest sales volume, mainly belongs to the affordable type, such as batteries, toothpaste toothbrushes, etc..
(2), adaptability: when transporting products, we also need to take into account that the packaging materials can adapt to the transport conditions, and especially some food products to pay special attention to the weather and climate, the long-haul road and the way of transport and other factors. There are obvious temperature differences in the climate of different regions, which also makes manufacturers need to be careful when choosing packaging materials. In addition, such as airplanes, trains, ships, automobiles for the packaging material requirements are also different, so manufacturers must understand what kind of transport mode you want to choose what kind of packaging materials need to choose.
(3), aesthetics: because with the development of society now consumers' aesthetic vision is getting higher and higher, so the requirements for the appearance of printed packaging products have also increased. In fact, to judge whether a commodity packaging is beautiful, it is not necessary to find an art expert to identify it, but to look at its sales. Therefore, the aesthetics of packaging boxes does not refer to the artistic design, but rather to whether the product packaging you design is to the consumer's liking. Only by understanding the consumer's gaze and psychology can you make a packaging box that satisfies the consumer, thus enhancing the sales of the product.