With the continuous development of society, people's demands for brand identity are constantly changing. Customers' attention to jewelry brands not only lies in the distinctive jewelry design, but also in the scenes displayed in front of customers, such as jewelry packaging boxes. How to use jewelry packaging to increase customers' sense of brand identity? First of all, before the design of jewelry packaging, a positioning analysis of the brand should be carried out, generally from three aspects:
1. Basic information of consumer groups, such as age, economic income and cultural quality of consumer groups.
2. The basic situation of the market, such as the market characteristics and potential of the type of jewelry, competitors, etc.
3. Basic information of market-related jewelry and its own brand jewelry, including brand image and awareness, goodwill, trust, product price, quality, sales methods, etc.
After positioning analysis, we can give play to our imagination and creativity according to the information we have, and make initial creative ideas. Through repeated communication, improvement and development, we can finally design jewelry packaging with a high sense of customer identity.
Jewelry packaging can enhance customers' sense of identity to the jewelry brand, and show customers the positioning, development and future of the brand. Jewelry brands should therefore pay attention to the design of jewelry packaging, communicate with professional jewelry packaging companies, and use jewelry packaging to publicize their brands.