In the contemporary society with increasingly fierce competition and new media communication, jewelry packaging has changed from a standard and simple boxy box to a way of store marketing and a means of brand publicity. Jewelry packaging customization can be an additional experience of shopping and will become one of the ways to open up sales in the competitive market. However, different brands have different design requirements for jewelry packaging. According to different requirements, how to design jewelry box customization?
Commodity demand as the center
1. Intuitive performance: the design is formulated for the purpose of obtaining competitive advantages. It needs to first examine the advantages and disadvantages of the commodity itself, and only needs to grasp the aesthetic feeling of the commodity itself to achieve the best visual effect. In the design of jewelry packaging box, such forms as window opening and hollow out can be adopted, or the product image can be directly displayed by realistic photography.
2. Update: "love the new and dislike the old" is a common psychological characteristic of people, and the design of jewelry packaging box must change in accordance with The Times to meet the changing market needs.
Focus on design elements
1. Stylized modeling: Reasonable jewelry box modeling design brings convenience to people and shows the jewelry design with personalized aesthetic feeling, which makes people fondly put down.
2. Color stylization: color itself has a strong expression, the most cause changes in people's emotional psychology. Using color appeal to improve the recognition of jewelry boxes has become a common way of jewelry box customization design.
Cultural appeal as the center
1. Highlight regional characteristics: Many brands have their own characteristic products, which reflect the brand culture or design according to the regional culture. When the jewelry box is customized, the design features of the jewelry can be emphasized with the help of identifiable cultural graphics, text, color, material and other elements, so as to improve the recognition in sales.
2. Highlight the traditional culture: Jewelry with a long history and culture can fully explore its unique cultural connotation, extract the inner concept, and then transform it into concrete and visible images, colors, words and shapes, so as to reveal the unique temperament of jewelry in the form of packaging.
3. Fit with fashion: the application of popular elements in jewelry packaging box design can be presented visually, such as through popular images, fonts, colors, arrangements, structures, materials and crafts, or reflected in the integration of some popular ideas or discourse behaviors in jewelry packaging box in a special form.
Focus on the consumer
1. Humanization: In the process of packaging design, design optimization should be carried out according to people's physiological characteristics, behavior habits and emotional thinking. It should be considered that it is conducive to consumers to carry, open, collect and wear jewelry.
2. Interesting: Interesting means to design and customize jewelry packaging boxes in different forms, or a graphic expression or a modeling structure, according to different design characteristics of jewelry.